Subsimple
Project Type
User Experience / System Design / User Interface / Brand Identity / FinTech
Tools
Adobe Creative Suite (Illustrator, PS) / Figma / Claude / Floot
Role
Founder / Designer
Lead
Andre Voo
Project Description
Subsimple is an AI-powered subscription management platform Andre founded and designed to help users better understand and control their recurring digital expenses.
As subscription-based services become increasingly common, users can easily lose track of what they are paying for, when subscriptions renew, and whether they are still actively using them.
Subsimple brings subscription payments, renewal dates, usage information, and personalized insights together in one simple platform.
The key differentiator is its ability to analyze screen activity and usage patterns to identify subscriptions that may no longer be providing enough value to the individual user.
Working as both founder and designer required Andre to consider not only how the product looked, but also how the product could provide meaningful value to users and differentiate itself from existing subscription management tools.
Goals & Constraints
Instead of simply displaying recurring payments, the platform helps users understand the relationship between subscription cost and actual usage.
Understand their monthly subscription spending.
Keep track of upcoming renewal dates.
Detect subscriptions they rarely use.
Receive personalized reminders.
Access subscription management pages quickly.
Make more informed decisions about which subscriptions to keep or cancel.
Key Takeaways
Building Subsimple taught Andre to think beyond individual screens and approach design from a complete product perspective.
As both founder and designer, Andre had to balance:
User experience
Business strategy
Technical feasibility
AI functionality
Privacy
Monetization
Visual design
The project strengthened Andre's ability to turn a real-world problem into a structured digital product and continuously improve the experience through iteration.
Subsimple represents Andre's approach to product design: combining technology, personalization, and simple user experiences to solve everyday problems.
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