AKAI
Project Type
Graphic / Branding / Concept Designs
Tools
Adobe Creative Suite (Illustrator, InDesign, PS, Dimension, After Effects) / Figma
Role
Creative & Art Direction / Designer
Lead
Andre
Project Description
AKAI is a brand concept for a 24/7 online tomato market,where it believes that a perfect tomato is more than just an ingredient — it's a moment of freshness, quality, and global flavor. AKAI brings together the highest quality tomatoes sourced from around the world, delivering them to your doorstep 24/7 so the customers can enjoy peak freshness any time of day.
Whether you’re a chef, a food lover, or someone who simply appreciates the best, AKAI ensures your tomatoes are always ripe, always delicious, and always within reach. From vine to table, AKAI redefine convenience with a commitment to quality and taste you can trust.
Goals & Constraints
Create a bold and contemporary identity for a 24/7 online tomato marketplace.
Transform an everyday grocery product into a recognizable branded experience.
Communicate freshness, quality and convenience.
Develop a flexible identity that works across packaging, advertising, digital and merchandise.
Build an entire brand around a single product category.
Balance bold red and green colours without overwhelming the design.
Maintain readability of essential product information.
Key Takeaways
Built a recognizable visual system from the natural characteristics of the product.
Used bold typography and colour to differentiate AKAI from traditional produce branding.
Developed a flexible identity that can adapt across physical and digital touchpoints.
Demonstrated how packaging, typography, colour and brand messaging can work together as one cohesive system.
Learned how a simple everyday product can be transformed into a distinctive lifestyle-oriented brand through strategic visual storytelling.
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