NBA Posters

Project Type

Personal / Poster Designs

Tools

Adobe Creative Suite (Illustrator, PS)

Role

Creative

Lead

Andre

Project Description

As a Graphic Designer at Turolight, I developed visual communication materials that supported the company's B2B marketing, sales, and brand initiatives across North America. My work included designing digital campaigns, print collateral, product brochures, trade show graphics, presentations, social media content, and promotional materials that effectively communicated complex lighting solutions to architects, designers, contractors, and distributors.

Working closely with the marketing and sales teams, I translated technical product information into clear, engaging visuals while maintaining brand consistency across every touchpoint. This role strengthened my ability to balance creativity with business objectives, manage multiple projects under tight deadlines, and design for both digital and print production.

Goals & Constraints

Key Takeaways

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