IDP Present Board - HK Food Festival
Project Type
Activation Design / User Experience / Collage Project
Tools
Adobe Creative Suite (Illustrator, PS) / Hand sketch
Role
Creative / Lead Designer
Lead
Andre
Project Description
HK Food Festival – Sai Dor is an interactive activation concept designed to reconnect audiences with traditional Hong Kong food culture. As the Lead Designer, I developed a cross-platform experience combining AR, gamification, wayfinding, event activation, and visual identity, encouraging participants to explore local food locations, collect virtual cultural objects, and discover the stories behind Hong Kong's dining heritage.
Goals & Constraints
Preserve and promote awareness of traditional Hong Kong food culture.
Connect Hong Kong's food culture across past, present, and future.
Introduce younger generations to traditional restaurants and food experiences.
Create an inclusive experience for different age groups.
Combine physical exploration with AR and gamification.
Encourage active participation instead of passive observation.
Connect Hong Kong's food culture across past, present, and future.
Introduce younger generations to traditional restaurants and food experiences.
Create an inclusive experience for different age groups.
Combine physical exploration with AR and gamification.
Encourage active participation instead of passive observation.
Key Takeaways
Developed a stronger understanding of experiential and activation design.
Learned how to design a complete user journey across physical and digital touchpoints.
Explored how AR and gamification can increase audience participation.
Strengthened my ability to combine cultural storytelling with interactive design.
Learned that UX includes not only screens, but also wayfinding, physical environments, communication, and user motivation.
Developed a campaign system where identity, mobile experience, physical activation, and reward mechanics work together as one cohesive experience.
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